CES 2019 will be held in Las Vegas this week, and with countless innovative exhibitions, attendees wisely put the most comfortable walking shoes on the highly acclaimed consumer electronics trade show. However, if these feet start to lick, it may be worthwhile to research some 3D printed insoles to add some comfort and support their pace.
During the 2019 International Consumer Electronics Show, 3D printed insole manufacturer Wiiv announced a new partnership with Dr. Scholl, one of the most popular foot care brands on the market.
Through this collaboration, Dr. Scholl will provide its customers with fully customized insoles created using Wiiv Fit technology. The Consumer Electronics Show is an environment that is suitable for announcement because the two partners have previously met in past CES events.
Headquartered in Vancouver, Canada, Wiivv has been a pioneer in the 3D printed insole market for many years. The company won the runner-up in the TechCrunch hardware battleground at CES 2016 and launched a very successful Kickstarter campaign for its 3D printed insoles, raising more than $230,000.
Shamil Hargovan, co-founder and CEO of Wiivv, said: "Our Wiviv pioneered the field to help Dr. Scholl expand the scale of its custom business to meet the needs of consumers who are beginning to understand the benefits of customization."
“We are a technology company, but we can add positive and meaningful time to your life by making a customized product at a time, so that you can be moved, feel and live. It is a great honor to cooperate with Dr. Scholl and we are very happy to promote On-demand retail and manufacturing in the US are moving forward."
From the customer's point of view, the insole production process is very simple. First, customers must download Dr. Scholl's 3D application on their Android or Apple smartphone and "scan" each foot. To complete the scanning process, the user places their feet on white paper and takes the top and sides of each foot.
From there, Dr. Scholl's team will use Wiiv's technology to capture 3D scans of the foot and draw contours of more than 400 points to ensure that each customer's customization is appropriate.
Once the 3D model is generated, the personalized insole will be 3D printed within 14 days and delivered to the customer's doorstep. Consumers can also use the app to add different designs to 3D printed insoles to suit their own personal style before placing an order.
“Dr. Scholl understands the importance of customization for a growing number of consumers. This new product allows us to provide accurate specifications to your customers in the right place,” said Claudia F. Metcalf, US Marketing Director, Dr. Scholl.
“Using Wiivv Fit technology, we bring a customized 3D experience to the reliable and comfortable plug-ins that Dr. Scholl is familiar with. This is a breakthrough in advanced personalization and the ability to shop at home.”